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  Alessandro Rakdej
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        • 432 PARK AVENUE
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        • M/Y III _ 45MT
        • M/Y RD _ 50MT
      • PRODUCT
        • ZENO LINE
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        • SP BOUTIQUE
    • STUDIO
      • ABOUT
      • CONCEPTS
    • CONTACT
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  • 🅷
    • WORKS
      • RESIDENTIAL
        • 432 PARK AVENUE
        • PARIS APARTMENT
        • DOLOMITI LAKE RESIDENCE
      • YACHT
        • M/Y III _ 45MT
        • M/Y RD _ 50MT
      • PRODUCT
        • ZENO LINE
      • RETAIL
        • SP BOUTIQUE
    • STUDIO
      • ABOUT
      • CONCEPTS
    • CONTACT
    • STORE
Foto
Pure white characterizes the space of the SP Boutique.
The shop seems to have no boundaries between the inside and the outside.
Walking along the sidewalk, the windows appear as a natural opening towards the shop, there are no mannequins on display but the long hanger displays the clothes as if the spectator were inside the shop.
Foto

A long central counter in Carrara marble lies in the center of the room; this gray-veined white monolith helps
to create the path inside the shop by separating the two side wings where the clothing items are displayed.

Foto
Foto
Located in the historic center of Florence, the second boutique stands out, as in the main store, by hanging iron that frame the items displayed as in a metaphysical picture, on the side wings of the store you have a long low central bench, if necessary used as a seat or as an exhibitor of products.
Foto

The whiteness of the environment, the repetitiveness of the basic square element,
generate a deliberately minimal and neutral envelope, functional to the exaltation of the items on display.

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